Fashion apps and sites are trending right now, and there seems to be a new one gaining attention every week. While researching some of the latest fashion and style apps and websites, I realized that most of them pin their hopes of success on one lofty expectation: that consumers want to share their personal style with others. These fashion-related apps and websites would not work if people did not sign up for accounts, snap photos of themselves and their clothes, Like items they’ve seen online, aspire to learn name brands and designers, or were not willing to discuss their personal style with strangers. However, people do flock to these apps and sites—in droves.
I’m increasingly wary about creating any type of account that requests personal information or access to my Facebook account, but it sure seems as though many people accept that as part of the terms when they want to use a fashion and style tool. Eager to see what I was missing, I decided to try one out. After finding a fashion site that looked to turn Cher Horowitz’s virtual closet into a reality, I jumped at the chance to sign up.