May 082013
 

2012 and 2013 has been an interesting time period for the development of technology into fashion, specifically with the development of Google Glass. Although, outside of the sporting good market where else have we seen advances in technological fashion to your mass markets? At a whopping expected price point of $1,500 who exactly does Google think they are marketing to?

Currently Google has a lead in the advances toward incorporating “computers” into fashionable items in the accessory market. Apple has also been rumored to be coming out with iWatch which is again in the accessory market. We have yet to see advances in the Ready To Wear market outside of the health and fitness arena. Techno Fashion by Bradley Quinn was published in 2002 and references the i-Wear project which was a production of prototype garments. This project was experimenting with making clothing that used laptops, mobile devices, and batteries which we are just now starting to see with the development of these new “smart” fashion pieces.

“Our philosophy was to integrate very naturally the technology into the clothing. The i-Wear shouldn’t hinder people’s movements, it should be like normal clothing, but with many new options. It should be a second skin that feels what is going on inside the body and outside in the environment and takes action using that data.” De Brouwer (Quinn, p. 103)

So from 2002 to 2013 we haven’t made any leaps and bounds towards the mass market having access to this kind of “i-Wear” that De Brouwer and his team were working on for a span of five years but is Google Glass about to bridge this gap? Much like the Apple fanboys Google has a strong following and they may have the brand power and hype on their side to make this technological advance stick around. While they clearly are not at a point to bring the cost to a more consumer friendly place they sure do have enough hype around their product. Currently the product is in the hands of thousands of developers and will soon be out for an “everyday” consumer to purchase…of course an everyday consumer who has $1,500 lying around to purchase on a gadget that may or may not stick around.

The question that I would like to pose is, are we at a point were people are ready to rely less on their phone and more on an item of “fashion”? Phones over the past decade have taken a place in our society as a statement of wealth and also a fashion statement. We have come a long way from the brick phones from the 80′s to the newest iPhone 5′s sleek design. So many people base their status in society on what phone they carry that are we ready to make the jump to glasses or a watch that will make a phone almost useless besides for its original purpose, to make phone calls. It can be easily seen every time Apple comes out with a new iPhone that this piece of hardware is so extremely important that people will wait for days in line just to be the first to have one. It has yet to be seen how Google will market this item to the mass public but it will be interesting to see if your average customer will want to try them on.

In an article from Mashable.com they referenced an infographic from footwear retailer Brantano that seems to be quite useful in this discussion.   

infographic from http://www.brantano.co.uk

infographic from http://www.brantano.co.uk

 

Mar 192013
 

It’s interesting to see the full video of Hussein Chalayan in contrast to the animated GIFs that first hit my radar by way of Errolson Hugh’s Twitter and then later by an io9 post. Both broadcasts were distillations of the video down to those few key moments in which models tug at their dress only to have them transform into something entirely different while they walk. The idea is compelling, and the GIFs are absolutely hypnotic, but there’s a few things I find interesting here:

Continue reading »

 Posted by at 11:23 pm
Mar 192013
 

One of the many things that makes Tumblr a very notable space is the way the microblogging site fosters communities. Through the use of tags and reblogs, communities are built usually upon a similar mindset, manifesting themselves into very secluded and secure spaces for users. Through this, subversion of cultural paradigms can be nurtured on such an open format as the Internet.

Some of these communities verge on social unacceptability, like pro-eating disorder Tumblrs (often referred to as pro-anna or pro-mia), that post photos of thinspiration – motivating pictures of very thin people that they would like to emulate. As toxic and unhealthy as the thinspo sites are, there are other Tumblrs that flirt with unacceptability in a very different way, notably the fat fashion blogs.

Continue reading »

Feb 212013
 

DVF [through Glass] – YouTube.

Google has launched its #ifihadglass explorers project. Prospective developers can submit a 50 word application indicating what they would do if they had Glass. The video above shows how Diane Von Furstenburg worked Glass into her New York Fashion Week show this past Fall.

There is a financial aspect of the competition that will exclude many: $1500 for the glasses, plus the travel expenses to attend a “pick up event” in New York, Los Angeles, or San Francisco. This of course encapsulates a lot of the issues that will surround the technology when it is available for general release. The price point is well above that of higher end tablets and smart phones (the ubiquity of the latter is largely due to subsidies from cell phone carriers).

In short, I’d love to see what some of our Fashioning Circuits students could do if they had Glass, but given the expense, I think we’ll have to wait a while. $1500 plus travel expenses would buy a lot of arduinos and peripherals!

May 142012
 

Fashion apps and sites are trending right now, and there seems to be a new one gaining attention every week. While researching some of the latest fashion and style apps and websites, I realized that most of them pin their hopes of success on one lofty expectation: that consumers want to share their personal style with others. These fashion-related apps and websites would not work if people did not sign up for accounts, snap photos of themselves and their clothes, Like items they’ve seen online, aspire to learn name brands and designers, or were not willing to discuss their personal style with strangers. However, people do flock to these apps and sites—in droves.

I’m increasingly wary about creating any type of account that requests personal information or access to my Facebook account, but it sure seems as though many people accept that as part of the terms when they want to use a fashion and style tool. Eager to see what I was missing, I decided to try one out. After finding a fashion site that looked to turn Cher Horowitz’s virtual closet into a reality, I jumped at the chance to sign up.

Image Courtesy of Honey in the Sun blog

Continue reading »

May 042012
 

For my wearable media object, I chose to create an LEDs-only circuit using the LilyPad Arduino Board. After attending Ettiquette Creative’s LilyPad Arduino Workshop, I had the resources and references to begin my project. I installed the Arduino software, checked the drivers, and referred to a tutorial provided on the SparkFun Electronics site to design my wearable media object.

In order to allow the light display to be the focus of the media object, I sewed the LilyPad Arduino to the inside of the purse. The majority of the stitches are also on the inside of the bag, and the cloth flowers hide the more noticeable threads visible on the outside.

LilyPad Arduino

My goal with this project was to create a media object that could combine both style and technology. The outside of the purse has cloth flowers that camouflage the sewn-in LEDs. When the LilyPad Arduino is activated, the LEDs blink and fade in a random pattern. The soft blinking lights and smooth pattern are meant to tie back to the idea of flowers being delicate and graceful.

While I was working on my project, I wondered if there was a way to make the LEDs respond to the beat in music. I chose the track (in the video) with that in mind. I loved how the lights almost look like they’re dancing to the music. That might be something I’ll look into for a future LilyPad Arduino-related project.

May 022012
 

Not really fashion – but playing off Tameeka’s earlier entry about the underwear vending machine – I thought this was also pretty creative and definitely attention grabbing (even if it is old news and just now hitting the social media sites).

I’d like to teach the world to sing …in perfect harmony.  Remember these lyrics?  The official title is “I’d Like to Buy the World a Coke” but either way – this tune definitely has had a LONG lasting connection with the public. The commercial has consistently been voted as one of the best of all time!

The US release in July 1971of the hit immediately had an impact with its listeners and viewers.  Coke and its bottlers received more than a 100,000 letters about the commercials.  From the listeners – they called radio stations pleading for them to play it.

Well, they are at it again. As part of Coca Cola’s regional initiative; “Open Happiness” campaign, they have machines dispenses free cans in exchange for hugs.  It’s the latest ploy for social media and it looks like Coke has hit it big again.  Check out these links:

http://www.youtube.com/watch?v=-A-7H4aOhq0

http://www.youtube.com/watch?v=M5CZh45IBMw

http://www.youtube.com/watch?v=38Wn-tMeqUs

What is coke trying to accomplish?  Coke wants to form and strengthen the “bond” between customers and the brand.

Everything the customer experiences and observes merges in their minds into a single image, a brand.  It creates an emotional bond between Coke and the customer.  A strong brand builds confidence, improves loyalty and makes Coke stand out from the others.

What does one feel when hugged and why do we hug?  As humans we view a hug as a form of nonverbal communication that hopefully makes you happy and is some sort of bond sharing.  Hugs have also been known as a way of releasing tension.  A hug is pretty much known around the world as a form of physical intimacy (not necessarily sexual intimacy).

So – we now witness Coke machines dispensing free coke and vending machines available with underwear – what’s next?

If you are in the US dont run out looking for the HUG machine….unfortunately you will not get to experience the “bond” between yourself and Coke.  See this video – this will be you!

http://www.youtube.com/watch?v=GUrNzNH7-r8

WHO doesn’t like hugs -life’s simple pleasure?  Brilliant campaign!

Apr 302012
 

Review of Fashion Philosophy for Everyone

Have you ever tried to discover the hidden meaning in the way you dress?  How about in the way others dress?

Coco Chanel once said, ‘If a woman is badly dressed, it’s the dress we’ll notice; but if she is impeccably dressed, it’s the woman herself we’ll notice.’

How is it that clothes shape people the way they do?  When reading Fashion Philosophy for Everyone, I learned that fashion tends to send signals.  Those signals can be found to be in any sort of the following ways:

•          Power

•          Financial Status

•          Politics

•          Ethnicity

The book was written in a series of essays with a variety of viewpoints from different authors and philosophers that talk about different aspects of fashion. Continue reading »

Apr 262012
 

Window shopping is a phrase that usually implies looking at a display of mannequins wearing trendy garments and accessories, such as designer sunglasses and handbags. The visual displays are designed to lure customers by suggesting that they too can look fashionable in the same products. Thanks to Bloomingdale’s new virtual window displays, customers really can see themselves wearing designer sunglasses.

Image Courtesy of Mashable.com

The Lexington Avenue NYC Bloomingdale’s is currently featuring virtual LCD screens in six interactive windows through May 7. Each window has four options of sunglasses from designers such as Marc Jacobs, Roberto Cavalli, Miu Miu, Gucci, and FENDI, which any passerby can “try on” before walking into the store.

The window display locates a woman’s eyes and positions a selected pair of frames on her image as projected by the built-in camera. A front view and profile show the woman how the actual designer sunglasses might fit her face shape. If there is a pair that a shopper particularly likes, she can press the “Print” button. The selected style and virtual image are sent to a salesperson inside Bloomingdale’s who will help the customer try on and potentially buy the frames she saw in the window. Continue reading »

Apr 192012
 

Want to know what the hottest color in street style fashion is in Paris? Milan? Antwerp? Then Color Forecast is the site for you! Created by European clothing retailer Pimkie, the new fashion orientated website features live streams of trendy streets in Paris, Milan, and Antwerp aimed at the idea that a person will want to know what color is trending that day.

Each of the three square screens in the middle of the webpage simultaneously move and interact with each other. The screen on the left is the live stream of a street in Paris, Milan, or Antwerp. The middle screen traces the color of the moving object’s (pedestrian’s) trajectory in the first screen against a black background. The third screen is a graph that calculates that information and displays a corresponding color scheme.

Image Courtesy of Color Forecast

The trending color report leads to a page that allows viewers to shop for clothing of the most viewed color on Pimkie’s site. Each day the featured color in each city is archived on the site. The website will soon be available as an iPhone app.

While watching the live stream in Antwerp, a couple dressed in neutral colors stopped and greeted a woman in a red puffy jacket. The red color sketched across the center screen mimicked the woman’s path in the first screen as she walked over to the couple. A color graph in the third screen featured red as the trending color. Continue reading »