I ran the Firefly Run, a nighttime 5k where people dress up in illuminated clothes to run the race. Some people (like me) simply wore glow-in-the dark accessories, but others went all out in full LED costume!
Remember when you would watch a music video, lust after the clothes you’d seen, and then scour the internet searching for similar threads? Gone are those days! Ssense, an online clothing retailer, has styled the “World’s First Interactive Shoppable Music Video.”