Leave it to the Oscar de la Renta team to use the newest and fastest growing social photo-sharing site, Pinterest, to unveil the latest bridal collection. On Monday, April 16, 2012, Oscar de la Renta began live-pinning photos of the 2013 Bridal Show to its Pinterest board. Photos of the venue, show preparations, models, shoes, accessories, and, of course, the gowns, were being uploaded just as quickly as they were being liked and repinned on users’ personal Pinterest boards.
On Pinterest, the photos speak for themselves. Instead of using Twitter, Tumblr, or Facebook, Oscar de la Renta took a chance on a fairly new social platform to showcase the 2013 Bridal Collection. Considering how much buzz Pinterest continues to generate, maybe this was the best time for the fashion house to capitalize on the burgeoning photo-sharing site’s recent success.
The esteemed fashion house is no stranger to social media platforms. The Oscar de la Renta Tumblr was created last September in time for Fall 2011′s New York Fashion Week. The Tumblr account uploaded photos of the show in real-time as the entire show streamed in the center of the page.