Sep 212014
 

 By: Benaiah Ely

Photo courtesy of www.LiveAthos.com

Athos performance wear
Photo courtesy of www.LiveAthos.com

As the age of information progresses, people and organizations alike are benefitting from the ease at which they can access information pertaining to nearly everything via the internet. The development and continued use of social networks in particular has given people the chance to either share or receive knowledge regarding technologies, fashion, events and even health advice with others. Because of this, at least in part, there has been an increase in the formation of groups focused on increasing health awareness and the active decision to lead a life filled with healthy decisions. We’ve seen groups, almost recognizable as subcultures, form and gain mass participation as part of this process. Recognizable names, such as P90X or CrossFit, come to mind. Part of the appeal of said groups is that pretty much anyone can join.

So why wouldn’t everyone partake in such groups? As modern media outlets, particularly in the United States, continue to place an emphasis on maintaining a ‘fit’ and ‘toned’ exterior, it is not unreasonable to think that almost anyone would want to be part of such an active culture. So why aren’t they? It begins with establishing the basis for being able to participate in such groups. People need to be able to accomplish at least minor physical achievements to have the foundation to keep up with the aforementioned groups. It is likely that this can be accomplished by semi regular visits to a gym or fitness facility. But, as some people may know from personal experience, it isn’t always that simple. Gym phobias can set in, or rather, fears that often stem from working out in front of others. Often, these fears are due simply to a lack of information. What workouts are the best for me? Which exercises should I do to target specific muscles? How do I know I’m doing the workouts right? These are all legitimate questions, likely faced by many of us. To overcome this, some seek the opinions or expertise of those who are well versed in exercise. An entire business has been founded on this idea, as personal trainers or fitness instructors have become an integral part of any gym. What do they do exactly? Well, they more or less tell the individual which workouts to do, how to perform the exercises in an optimal manner, and encourage the participant throughout the workout. It is a noble practice and an often necessary one. Even some of the most avid exercise fanatics will admit that monitoring your own exercises to make sure they’re being performed optimally can be a difficult task. Thus, the need for a personal trainer is only heightened. Right?

Feeling similar frustrations, Dhananja Jayalath and Christopher Wiebe, two gym-goers frustrated with their routines, decided to take action. Together, they “set out on a mission to help people improve their lives by providing actionable insights without disrupting their existing routines.” Essentially, the two individuals combined digital technology and performance wear to create clothing that will, in a sense, become your personal trainer. Thus, Athos was born. Continue reading »

Mar 302012
 

Renowned British designer Stella McCartney recently revealed her Adidas designs for the Great Britain team’s uniforms. The prominent graphic on the bodice is McCartney’s unique take on the iconic Union Jack: “I thought it would be great if the design could make everyone feel like one team. I started with the Union flag, which I love—but it’s been so overused…So I isolated parts of the design and used it as a graphic.” McCartney also opted to use the color red, which is featured so dominantly on the flag, only sparingly.

Image Courtesy of Vogue and Stella McCartney

As an eco-conscious designer, McCartney was also pleased to announce that much of the sportswear was made from recycled materials: “Half a million plastic bottles have gone into all this!”

However, the uniforms were met with quite a number of dissenters. Critics of McCartney’s uniforms were enraged that the national flag had been manipulated and transformed into something almost unrecognizable. The red, white, and blue colored flag has been translated into a uniform that is mostly shades of blue with white and red as accents. Since the graphic wraps around the body, only half of the graphic is seen from the front. Continue reading »