Renowned British designer Stella McCartney recently revealed her Adidas designs for the Great Britain team’s uniforms. The prominent graphic on the bodice is McCartney’s unique take on the iconic Union Jack: “I thought it would be great if the design could make everyone feel like one team. I started with the Union flag, which I love—but it’s been so overused…So I isolated parts of the design and used it as a graphic.” McCartney also opted to use the color red, which is featured so dominantly on the flag, only sparingly.
As an eco-conscious designer, McCartney was also pleased to announce that much of the sportswear was made from recycled materials: “Half a million plastic bottles have gone into all this!”
However, the uniforms were met with quite a number of dissenters. Critics of McCartney’s uniforms were enraged that the national flag had been manipulated and transformed into something almost unrecognizable. The red, white, and blue colored flag has been translated into a uniform that is mostly shades of blue with white and red as accents. Since the graphic wraps around the body, only half of the graphic is seen from the front.