Author: JanetMontealvo
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Analyzing Virtual Closets
Fashion apps and sites are trending right now, and there seems to be a new one gaining attention every week. While researching some of the latest fashion and style apps and websites, I realized that most of them pin their hopes of success on one lofty expectation: that consumers want to share their personal style…
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Wearable Media Object Using LilyPad Arduino
For my wearable media object, I chose to create an LEDs-only circuit using the LilyPad Arduino Board. After attending Ettiquette Creative’s LilyPad Arduino Workshop, I had the resources and references to begin my project. I installed the Arduino software, checked the drivers, and referred to a tutorial provided on the SparkFun Electronics site to design…
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Virtual Window at Bloomingdale’s Lets You “Try On” Sunglasses
Window shopping is a phrase that usually implies looking at a display of mannequins wearing trendy garments and accessories, such as designer sunglasses and handbags. The visual displays are designed to lure customers by suggesting that they too can look fashionable in the same products. Thanks to Bloomingdale’s new virtual window displays, customers really can…
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Color Forecast Website and App
Want to know what the hottest color in street style fashion is in Paris? Milan? Antwerp? Then Color Forecast is the site for you! Created by European clothing retailer Pimkie, the new fashion orientated website features live streams of trendy streets in Paris, Milan, and Antwerp aimed at the idea that a person will want…
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Oscar de la Renta’s 2013 Bridal Collection on Pinterest
Leave it to the Oscar de la Renta team to use the newest and fastest growing social photo-sharing site, Pinterest, to unveil the latest bridal collection. On Monday, April 16, 2012, Oscar de la Renta began live-pinning photos of the 2013 Bridal Show to its Pinterest board. Photos of the venue, show preparations, models, shoes,…
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Interactive Music Video: Shop While You Watch
Remember when you would watch a music video, lust after the clothes you’d seen, and then scour the internet searching for similar threads? Gone are those days! Ssense, an online clothing retailer, has styled the “World’s First Interactive Shoppable Music Video.”
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2012 Summer Olympics: Stella McCartney Unveils British Team’s Uniforms
Renowned British designer Stella McCartney recently revealed her Adidas designs for the Great Britain team’s uniforms. The prominent graphic on the bodice is McCartney’s unique take on the iconic Union Jack: “I thought it would be great if the design could make everyone feel like one team. I started with the Union flag, which I…
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Cell Phone Charging Handbag On Sale This Spring
Having to watch a cell phone battery die because there is no charger or charging station nearby is an incredibly frustrating and upsetting experience. Whether you were in the middle of a call, a text, a tweet, or listening to turn by turn directions in an area you’ve never been before (True story!), being disconnected…
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Fashion as Communication
‘Everybody has to get dressed in the morning and go about the day’s business. What everybody wears to do this has taken different forms in the West for about seven hundred years and that is what fashion is’ (Hollander 1994:11). Cf. Fashion and Clothing
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Is This the Future of Visual Merchandising?
A lovely young woman sits with her purse in her lap and her phone in her hands. She coyly smiles, looks around, and yawns as she waits in a department store. If a stranger begins to pester her, she ignores him. This scenario is fairly ordinary. However, this is no ordinary young woman: this is…