Window shopping is a phrase that usually implies looking at a display of mannequins wearing trendy garments and accessories, such as designer sunglasses and handbags. The visual displays are designed to lure customers by suggesting that they too can look fashionable in the same products. Thanks to Bloomingdale’s new virtual window displays, customers really can see themselves wearing designer sunglasses.
Remember when lingerie shopping involved actually browsing a bricks-and-morter boutique and blushing under the judgemental gaze of snooty sales clerks? Well it seems that the lingerie boutique may be about to face the same tragic fate as the dinosaur. That is if the new underwear-on-demand company Me Undies has anything to say about it.
Remember when you would watch a music video, lust after the clothes you’d seen, and then scour the internet searching for similar threads? Gone are those days! Ssense, an online clothing retailer, has styled the “World’s First Interactive Shoppable Music Video.”
M Saraswathy’s brief BusinessWorld article (Tech Couture: Fashion keeps a date with augmented reality) outlines some recent uses of AR in advertising, including uses at Lakme Fashion Week. The article ends with a tempered approach suggesting that so far, advertisers have not been able to tell if AR translates into more sales.
A lovely young woman sits with her purse in her lap and her phone in her hands. She coyly smiles, looks around, and yawns as she waits in a department store. If a stranger begins to pester her, she ignores him. This scenario is fairly ordinary. However, this is no ordinary young woman: this is an android mannequin responding to curious shoppers from the inside of a window display.
Retailer H&M has received some decidedly negative scrutiny recently for using computer generated models on their website. As reported on mashable.com the retailer came under fire for superimposing real models heads onto computer generated bodies to showcase a range of collections on it’s retail site. To the unsuspecting viewer nothing is amiss, however if one looks closely it becomes evident that all of the models have perfectly identical body types. Keyword being: “perfect.” The retailer has incurred the ire of many who view the casting of virtual models as setting an unrealistic standard for women to live up to.