Remember when you would watch a music video, lust after the clothes you’d seen, and then scour the internet searching for similar threads? Gone are those days! Ssense, an online clothing retailer, has styled the “World’s First Interactive Shoppable Music Video.”
Renowned British designer Stella McCartney recently revealed her Adidas designs for the Great Britain team’s uniforms. The prominent graphic on the bodice is McCartney’s unique take on the iconic Union Jack: “I thought it would be great if the design could make everyone feel like one team. I started with the Union flag, which I love—but it’s been so overused…So I isolated parts of the design and used it as a graphic.” McCartney also opted to use the color red, which is featured so dominantly on the flag, only sparingly.
I don’t know that I would change a thing about Jem’s (of Jem and the Holograms) 1980’s glam pop fashion sense, but otherwise these are kind of fun.
M Saraswathy’s brief BusinessWorld article (Tech Couture: Fashion keeps a date with augmented reality) outlines some recent uses of AR in advertising, including uses at Lakme Fashion Week. The article ends with a tempered approach suggesting that so far, advertisers have not been able to tell if AR translates into more sales.
Retailer H&M has received some decidedly negative scrutiny recently for using computer generated models on their website. As reported on mashable.com the retailer came under fire for superimposing real models heads onto computer generated bodies to showcase a range of collections on it’s retail site. To the unsuspecting viewer nothing is amiss, however if one looks closely it becomes evident that all of the models have perfectly identical body types. Keyword being: “perfect.” The retailer has incurred the ire of many who view the casting of virtual models as setting an unrealistic standard for women to live up to.
My scent of choice: Miss Dior Chérie. I’ve been wearing it exclusively for a few years now and barely remember how that came to be. I had never seen a commercial for it nor was I accosted by an overeager salesperson and a spray bottom at my local mall. My mother had another Dior perfume and the overall notes in the Dior collections were my style. But after reading an article by Cynthia Freeland in Fashion: Philosophy for Everyone, I wonder if there are other factors contributing to my or another consumer’s preference for a certain perfume. Share the Fantasy: Perfume Advertising, Fashion, and Desire first points out that perfume advertisements are fundamentally different from other aspects of the fashion industry: such as clothing and cosmetics.
I have been super fascinated by 3D printers lately. 3D printers are an additive manufacturing process that, through the use of digital prototyping, print layers of material to create 3D objects using heat applied to a material such as metal or liquid polymer. While 3D printers are typically used in engineering and more technical industries, it is fascinating to see what fashion designers are thinking up using this new tool as a medium.
Eric Kee and Hany Farid of Dartmouth College have developed ‘A Perceptual Metric for Photo Retouching‘. Meant to detect and rate the amount a photo has been altered on a five point scale, this tool has some very interesting implications towards the future use of manipulated images within the fashion industry. Although photographs and images have always been subject to tampering, it is more recently, with the proliferation of tools like photoshop, that editors and advertisers have come under fire for using highly altered photos.