With the recent release of their hit Cider Cider, Japanese pop group Tempura Kidz erupted onto the international stage. Full disclosure: I can’t speak Japanese. Yet. So for the purpose of this post I’m approaching Cider Cider from a purely aesthetic angle as it relates to fashion, technology, and subculture.
Remember when you would watch a music video, lust after the clothes you’d seen, and then scour the internet searching for similar threads? Gone are those days! Ssense, an online clothing retailer, has styled the “World’s First Interactive Shoppable Music Video.”
H/T to the Craftzine blog
This is a teaser trailer for a new song from the Japanese pop group, Perfume.
I agree with Brooklynn at Craft. This color changing dress is indeed cool. As is the song. What I find most interesting, however, is that the dress is placed on bodies that are robotic and puppet-like. So far the characters are shown in fairly passive positions, not doing much more than the Geminoid-F mannequin android about which Janet M. blogged last month.
It is unclear whether there will be a longer video released with the song. From this brief teaser it would seem that the portrayal of cyborg-femininity is one that is passive and devoid of power. The beats are played out in luminescence across a body that cannot even meet the gaze of the camera.
Can’t we do better than fantasies of pretty, puppet-like women in flashing dresses? To what end should a dress blink? And how can we leverage the electrified garment to challenge mainstream representations of passive femininity?
Cross-posted at The Spiral Dance.