Dec 152011
 

Figure 1. H&M Computer Generated Models

Retailer H&M has received some decidedly negative scrutiny recently for using computer generated models on their website. As reported on mashable.com the retailer came under fire for superimposing real models heads onto computer generated bodies to showcase a range of collections on it’s retail site. To the unsuspecting viewer nothing is amiss, however if one looks closely it becomes evident that all of the models have perfectly identical body types.  Keyword being: “perfect.” The retailer has incurred the ire of many who view the casting of virtual models as setting an unrealistic standard for women to live up to. Continue reading »