Dec 152011
 

Figure 1. H&M Computer Generated Models

Retailer H&M has received some decidedly negative scrutiny recently for using computer generated models on their website. As reported on mashable.com the retailer came under fire for superimposing real models heads onto computer generated bodies to showcase a range of collections on it’s retail site. To the unsuspecting viewer nothing is amiss, however if one looks closely it becomes evident that all of the models have perfectly identical body types.  Keyword being: “perfect.” The retailer has incurred the ire of many who view the casting of virtual models as setting an unrealistic standard for women to live up to. Continue reading »

Oct 282011
 

Figure 1. Book cover of “Fresh Lipstick;” Image taken from Amazon.com

Fresh Lipstick: Redressing Fashion and Feminism: Palgrave Macmillan, 2006.

First off let me state that this is not a fashion book. Nor is it a beauty book. Nor, and you may find this surprising, is it a feminist manifesto. Still interested? Good. As the title suggests the author, Linda M. Scott, offers a fresh perspective on the relationship of fashion to radical feminism. Now you may be asking, “What relationship?” That universal misunderstanding is precisely the stereotype that Scott tackles, head on, in this volume. Professor Linda M. Scott, with meticulous research, challenges the longstanding assumption that fashion and feminism exist in stark opposition to each other. In a nutshell, Fresh Lipstick: Redressing Fashion and Feminism is a revisionist approach to the history of fashion and feminism.   Continue reading »