Window shopping is a phrase that usually implies looking at a display of mannequins wearing trendy garments and accessories, such as designer sunglasses and handbags. The visual displays are designed to lure customers by suggesting that they too can look fashionable in the same products. Thanks to Bloomingdale’s new virtual window displays, customers really can see themselves wearing designer sunglasses.
The Lexington Avenue NYC Bloomingdale’s is currently featuring virtual LCD screens in six interactive windows through May 7. Each window has four options of sunglasses from designers such as Marc Jacobs, Roberto Cavalli, Miu Miu, Gucci, and FENDI, which any passerby can “try on” before walking into the store.
The window display locates a woman’s eyes and positions a selected pair of frames on her image as projected by the built-in camera. A front view and profile show the woman how the actual designer sunglasses might fit her face shape. If there is a pair that a shopper particularly likes, she can press the “Print” button. The selected style and virtual image are sent to a salesperson inside Bloomingdale’s who will help the customer try on and potentially buy the frames she saw in the window.