Mar 122012
 

M Saraswathy’s brief BusinessWorld article (Tech Couture: Fashion keeps a date with augmented reality) outlines some recent uses of AR in advertising, including uses at Lakme Fashion Week. The article ends with a tempered approach suggesting that so far, advertisers have not been able to tell if AR translates into more sales. Continue reading »

Feb 142012
 

A lovely young woman sits with her purse in her lap and her phone in her hands. She coyly smiles, looks around, and yawns as she waits in a department store. If a stranger begins to pester her, she ignores him. This scenario is fairly ordinary. However, this is no ordinary young woman: this is an android mannequin responding to curious shoppers from the inside of a window display. Continue reading »

Dec 152011
 

Figure 1. H&M Computer Generated Models

Retailer H&M has received some decidedly negative scrutiny recently for using computer generated models on their website. As reported on mashable.com the retailer came under fire for superimposing real models heads onto computer generated bodies to showcase a range of collections on it’s retail site. To the unsuspecting viewer nothing is amiss, however if one looks closely it becomes evident that all of the models have perfectly identical body types.  Keyword being: “perfect.” The retailer has incurred the ire of many who view the casting of virtual models as setting an unrealistic standard for women to live up to. Continue reading »