Window shopping is a phrase that usually implies looking at a display of mannequins wearing trendy garments and accessories, such as designer sunglasses and handbags. The visual displays are designed to lure customers by suggesting that they too can look fashionable in the same products. Thanks to Bloomingdale’s new virtual window displays, customers really can see themselves wearing designer sunglasses.
M Saraswathy’s brief BusinessWorld article (Tech Couture: Fashion keeps a date with augmented reality) outlines some recent uses of AR in advertising, including uses at Lakme Fashion Week. The article ends with a tempered approach suggesting that so far, advertisers have not been able to tell if AR translates into more sales.